Trade Shows

One thing about the beauty industry is that there are always new products coming out as well as new developing companies trying to promote their lines. For many companies advertising is key to launching a business and getting the word out. A great way to get the word out and advertise in the beauty industry is by showcasing your products at an event called "Trade Shows." There are all types of trade shows in every industry, and of coarse the beauty industry has their very own. Beauty trade shows range from hair-- color, cut, accessories, wigs, products, styling tools, etc., along with makeup (IMATS), skin care, nails, anything related to beauty! It's a great way to meet new people and demonstrate your products to show buyers what their companies are all about.


Trade shows can be found all around the world, usually in bigger cities. Trade shows in the United States are probably different than the ones in other countries such as Australia or the UK. It could be possible that some styling tools or hair care lines haven't made their way to the United States, so by going to trade shows further away from your current location, you might find some cool things you've never seen before!


Here are a few videos to get an idea of what these shows are all about and what to expect.